8/6/2023 0 Comments Betty boop merchandiseEventually, it was Harvey Cartoons and Alfred Harvey and his brothers in 1980. From there, the rights went to Harvey Films, who began licensing the character in 1960. The studio that created Betty, Fleischer Studios, assigned the film rights to Paramount in 1941. She remains a famous icon, with fans across all age groups, but does anyone own her? Well, sort of. BUT FIRST, THE LEGAL BATTLESĪ short search of auction sites shows a plethora of Betty Boop collectibles including, dolls, figurines, accessories, jewelry, and home furnishings. Some have entered the public domain, and some have not, which is complicated when it comes to merchandise and licensing. Between her debut in 1930 the last film in the Betty Boop series in 1939, there are 90 cartoon shorts featuring her. Still, she would eventually evolve into fully human form, in a skimpy dress and a baby voice, boop-boop-a-dooping in movie theater features. In this film, the character is an anthropomorphic dog with long ears. Betty Boop, an iconic theater cartoon from the Jazz Age days of the 1930s, is one such example.Ĭreated by animator Max Fleischer at his studio Out of the Inkwell Films, Betty premiered in 1930 in a cartoon called Dizzy Dishes. Of course, as creative works age, they eventually fall into “public domain,” where copyrights and trademarks are no longer valid, leaving the field wide open for anyone who wants to create merchandise. Betty Boop, with her flirty red dress and infectious giggle, was a mood lifter during the Depression.Ĭopyrights, trademarks, and public domain, oh my! Today, it’s standard practice that when a movie or television show premieres, everything associated with it is covered in legalese and sewn up tight with licensing agreements and product placement deals.
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