8/6/2023 0 Comments Just checking in email![]() Call Your Clients To ActionĮvery single follow-up email should have a call-to-action, unless it's strictly informational. Most readers will only skim your emails, so it's best to keep any follow-ups as brief as possible while still covering all the bases. The 12-second rule is the average amount of time people spend reading emails.Īnd, especially in the business world, no one has much time to spend on in-depth emails that take minutes to read. Have you ever heard of the 12-second rule? This will give them the impression that you not only care about them, but also take the time to research and consider various options in order to meet their specific needs.
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